Amita Malhotra Lalwani

Founder, EqualiTee; Former Co-Founder and Facilitator, Candidly

Amita Malhotra Lalwani is the Founder of EqualiTee, India’s first gender-cool merchandise brand that challenges stereotypes and lets our boys and girls be whoever they wish to be.that challenges stereotypes and lets our boys and girls be whoever they wish to be.

One of the Co-Founders of Candidly, a platform to drive candid conversations on issues of gender, media & culture and their influence on children and young adults. She continued her association with Candidly till 26 October, 2020.

An alumna of Lady Shri Ram College (LSR), New Delhi and Symbiosis, Pune (where she studied English Literature and Communication Management respectively), Amita has work experience of 13 years handing diverse roles in digital strategy, branding, reputation management and public relations managing top global brands including Mahindra, Samsung, Horlicks, Singapore Airlines, Cotton Council, GE Capital amongst others.

Before launching EqualiTee, Amita was a Director with Blogworks, one of India’s most respected digital strategy firms leading client strategy for her portfolio, and thought leadership for the organization under Blogworks and IndiaSocial’s initiatives.

Amita’s views on marketing and topics related to gender have been featured in mainstream media. She has spoken at various prominent fora, and as guest faculty, taught digital marketing at 9.9 School of Communication, New Delhi.

She can now be reached at