When I was pregnant, I made a promise to myself. I promised that for the first 3 years, I will focus my energies entirely on our little one. I would give her time and my attention, help her gain autonomy and with that taken care of, gradually reclaim and consolidate my new self. In 2016, … Continue reading Of New Beginnings
All posts by Amita
Why we must celebrate Flipkart’s Generation Equal
“Please don’t unduly stereotype. It’s bad for our children. It’s bad for our society. And as more parents, in the absence of choice, turn creators from consumers, it’s imminent that stereotypes will soon be bad for business too.” Busting Gender Stereotypes One Child At a Time, Quint When I launched EqualiTee in June 2018, we wanted … Continue reading Why we must celebrate Flipkart’s Generation Equal
Introducing EqualiTee – gender-cool merchandise for kids
Today I am excited to share with you EqualiTee, my awesome new collection of gender-cool merchandise which challenges flawed stereotypes we inherited and lets our little boys and girls be whoever they wish to be. The Story I am a parent of a 3 year old. In these 3 years of being a parent, I have found myself overwhelmed … Continue reading Introducing EqualiTee – gender-cool merchandise for kids
Cricket bat for boys and pink boundaries for girls
Earlier this month, I went for a picnic with my daughter and a bunch of her playschool classmates who were accompanied by their moms. We hadn’t met in a while and thought it would be most convenient for everyone to take the kids to a park after school and enjoy the afternoon together. What followed … Continue reading Cricket bat for boys and pink boundaries for girls
