“Please don’t unduly stereotype. It’s bad for our children. It’s bad for our society. And as more parents, in the absence of choice, turn creators from consumers, it’s imminent that stereotypes will soon be bad for business too.” Busting Gender Stereotypes One Child At a Time, Quint When I launched EqualiTee in June 2018, we wanted … Continue reading Why we must celebrate Flipkart’s Generation Equal
Equal Partners and Not Just Siblings
I never really gave the cultural ethos behind the festival of Raksha Bandhan much thought when I was growing up. We celebrated it simply because there was something uniquely tender about a festival that focuses entirely on the bond between a brother and sister, something that isn’t routinely celebrated or discussed. We weren’t very high … Continue reading Equal Partners and Not Just Siblings
Embracing Difference
An atypical child enters the swimming pool and ALL the other children in the pool scurry away. The lonely child feels lonelier and is unable to even say it. A child with a divorced mum is teased and bullied at school because “his dad left him”. The bullied child hits back with punches and kicks. … Continue reading Embracing Difference
Introducing EqualiTee – gender-cool merchandise for kids
Today I am excited to share with you EqualiTee, my awesome new collection of gender-cool merchandise which challenges flawed stereotypes we inherited and lets our little boys and girls be whoever they wish to be. The Story I am a parent of a 3 year old. In these 3 years of being a parent, I have found myself overwhelmed … Continue reading Introducing EqualiTee – gender-cool merchandise for kids