Why we must celebrate Flipkart’s Generation Equal

“Please don’t unduly stereotype. It’s bad for our children. It’s bad for our society. And as more parents, in the absence of choice, turn creators from consumers, it’s imminent that stereotypes will soon be bad for business too.” Busting Gender Stereotypes One Child At a Time, Quint When I launched EqualiTee in June 2018, we wanted … Continue reading Why we must celebrate Flipkart’s Generation Equal

Introducing EqualiTee – gender-cool merchandise for kids

Today I am excited to share with you EqualiTee, our awesome new collection of gender-cool merchandise which challenges flawed stereotypes we inherited and lets our little boys and girls be whoever they wish to be. The Story I am a parent of a 3 year old. In these 3 years of being a parent, I have found myself … Continue reading Introducing EqualiTee – gender-cool merchandise for kids

HOW TO MANAGE A TRUCE WITH SCREEN WARS WITH TEN EASY (not really) RULES

    Picture this- Your living room at 7pm: You are reading a book. Your child is engrossed in cutting out pieces of cardboard to make colourful spinning wheels. The room is littered with bits of paper, toys, an upturned box of circuit making for kids, clumsy hand -made paper bands that say ‘Spiderman’, colour … Continue reading HOW TO MANAGE A TRUCE WITH SCREEN WARS WITH TEN EASY (not really) RULES